Kindness Is Sexy -- the core of our brand and words to live by. We are redefining what it means to be sexy through selfless acts and care for the planet, animals and each other.
#JoinGreenMoves is short for "join us in making green moves." A hashtag we came up with to represent our effort in being a sustainable brand. The term indicates a positive movement towards a healthier lifestyle that humans, animals and the planet benefit from.
337 BRAND is looking towards circular fashion. We constantly strive for circularity where the products are made in a closed-loop system with bare minimum to zero waste. There is a long road ahead of us and we are excited for the ride.
To start, our clothing is made from sustainable materials that consist of natural and recycled fibers with a low environmental impact. We source from mills and distributors located in USA and Canada. Our products are produced with local factories which enables us to reduce shipping emissions, support American businesses and be hands-on every step of the way. It is important to us to work closely with the people behind our clothing and we greatly appreciate everyone who is part of the process. 337 BRAND is proudly made in the hustle and bustle of New York City.
THE MATERIALS - So kind, Mother (nature) approves
GOTS ORGANIC COTTON
GOTS certified Organic Cotton is grown without the use of toxic chemicals or GMOs. A natural process that sustains the health of soil, ecosystem and people. So fresh and so clean.
Upcycled Cotton is produced from cotton fiber of discarded clothing and fabric scraps. A closed-loop process where materials are broken down and spun into new fiber. Breathable, comfortable and eco-friendly - A true triple threat.
RECYCLED POLYESTER (RPET)
Recycled Polyester is made from post-consumer waste and plastic bottles that are discarded daily. Rather than ending up in landfills or the ocean, the plastic bottles are recycled and transformed into Recycled Polyester fiber. A closed-loop process where the plastic is washed, flaked, heated and spun into a fiber. Strong and identical to conventional polyester while being environmentally superior - A win-win.
RAYON FROM BAMBOO
The Rayon is made by mechanically processed Bamboo which involves crushing and retting. A manufacturing process that purifies the cellulose, alters the physical form, molecular orientation and degree of polymerization. Bamboo trees regenerate in 55 days, are biodegradable, pesticide-free and require little irrigation. Silky-soft touch, breezy and breathable - All-natural, baby.
We have transitioned to Poly mailers made from 50% post-consumer plastics and are 100% Recyclable. Our mission towards circularity involves eliminating all virgin materials and only using those that are 100% recycled. In this case, the outside does count.
We are moving forward with a newly designed sustainable tag made from 50% post-consumer materials along with a biodegradable and natural hemp cord. Soon to be 100% recycled. Now we're hanging with the right crowd.
We are happy to announce the launch of One Tree Planted x 337 BRAND. One Tree Planted is a 501(c)(3) nonprofit organization based in Vermont that focuses on global reforestation. Areas impacted by deforestation will receive donations to plant trees and help offset the devastation. For every order, we donate one dollar and every dollar plants one tree.
Trees help reduce the effect of climate change. It is unfortunate we lose about 46-58 thousand square miles of forest every year. Together we can make a positive impact on the world we live in but first, be the change. To learn more about One Tree Planted, visit their website at www.onetreeplanted.org.
337 BRAND is in constant aim to reduce our carbon footprint in the fashion industry. Join us in this green movement to keep the earth clean. We promise to design timeless pieces you will live in all year round.